Client work · brand transition + ecommerce

A new name. A new digital storefront.

Metanoia DevWorks helped De Merchandise Fabriek become MerchLab by contributing to the rename and rebrand, then rebuilding its website around a sharper, modern ecommerce experience.

Contribution
Rename + rebrand support
Delivery
Complete website rebuild
Result
A new digital presence

// the.work

Carry the change through.

From De Merchandise Fabriek to MerchLab

The contribution began around the transition itself: supporting the move to the new MerchLab name and brand direction.

A website built for the new chapter

The next step was a complete website rebuild. The new digital storefront was shaped around the sharper, modern ecommerce experience that the renamed business needed.

One connected presence

Rather than treating the name, rebrand, and website as unrelated outputs, the work carried the new direction into the customer-facing digital experience.

// related.capability

Website direction and engineering together.

The project reflects the Metanoia DevWorks approach: find the clearer story, then make the interface and implementation support it.

Service

React development

Expressive websites and digital products built through a continuous line from interface direction to dependable engineering.

Another collaboration

Headline Interactive

Performance and reach work across public websites, plus stability and core mechanisms for mobile apps.

// next.project

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